App Privacy Policy
Background
Innovixx Digital Limited understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, https://app.avigenus.com (“Our Site”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.
Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is requested when registering an account.
Definitions And Interpretation
In this Policy the following terms shall have the following meanings:
"Account" means an account required to access and/or use certain areas and features of Our Site; "Cookie" means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in Part 14, below; and "Cookie Law" means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003; Information About us
Our Site is owned and operated by Innovixx Digital Limited, a limited company registered in England under company number 14708403.
Registered address: 4 Maple Way, Durham Way South, Newton Aycliffe, DL5 6XP.
Main trading address: F23 Business Centre, Durham Way South, Newton Aycliffe, DL5 6XP.
What Does This Policy Cover?
This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.
What Is Personal Data?
Personal data is defined by the UK GDPR and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.
Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.
What Are My Rights?
Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:
The right to be informed about Our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact Us to find out more or to ask any questions using the details in Part 15.
The right to access the personal data we hold about you. Part 13 will tell you how to do this.
The right to have your personal data rectified if any of your personal data held by Us is inaccurate or incomplete. Please contact Us using the details in Part 15 to find out more.
The right to be forgotten, i.e. the right to ask Us to delete or otherwise dispose of any of your personal data that we hold. Please contact Us using the details in Part 15 to find out more.
The right to restrict (i.e. prevent) the processing of your personal data.
The right to object to Us using your personal data for a particular purpose or purposes.
The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.
The right to data portability. This means that, if you have provided personal data to Us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask Us for a copy of that personal data to re-use with another service or business in many cases.
Rights relating to automated decision-making and profiling. we do not use your personal data in this way.
For more information about Our use of your personal data or exercising your rights as outlined above, please contact Us using the details provided in Part 15.
It is important that your personal data is kept accurate and up-to-date. If any of the personal data we hold about you changes, please keep Us informed as long as we have that data.
Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.
If you have any cause for complaint about Our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. We would welcome the opportunity to resolve your concerns ourselves, however, so please contact Us first, using the details in Part 15.
What Data Do You Collect and How?
Depending upon your use of Our Site, we may collect and hold some or all of the personal data set out in the table below, using the methods also set out in the table. Please also see Part 14 for more information about Our use of Cookies and similar technologies and Our Cookie Policy. We do not collect any ‘special category’ or ‘sensitive’ personal data, personal data relating to children, data relating to criminal convictions and/or offences. We also confirm that we do not use analytics or similar tracking technologies on Our Site.
Data Collected How we Collect the Data Identity Information including name, title, and species/organisation details (if applicable) Provided by you when creating an Account, completing forms within the App, or contacting Us directly. Contact information including address, email address, and telephone number. Provided directly by you during account registration, support requests, subscription billing, or updates to your Account. Business information including business name, job title, profession, and facility details. Provided by you when setting up your breeding facility profile, completing registration forms, or communicating with Us. Payment information including card details (processed securely by Stripe). Provided directly by you when purchasing a Subscription. Payment data is collected and processed by Stripe, not stored on Our systems. Profile information including preferences, login details, subscription plan, and usage history. Collected automatically as you use Our Site and manage your Account; some information is provided directly by you. Technical information including IP address, browser type and version, operating system, device type, and interaction logs. Collected automatically via Cookies, Google Analytics, and Microsoft Clarity when you access or use Our Site. See also Our Cookie Policy. Data from third parties including technical insights, behavioural analytics, and session data. Received from third‑party analytics providers (e.g., Google Analytics, Microsoft Clarity) and payment confirmations from Stripe. Additional breeding‑related information provided by you such as facility settings, user roles, or configuration preferences. Entered into the system by you or your authorised users during normal use of the App. How Do You Use My Personal Data?
Under the Data Protection Legislation, we must always have a lawful basis for using personal data. The following table describes how we may use your personal data, and Our lawful bases for doing so:
What We Do What Data We Use Our Lawful Basis Registering you on Our Site. Identity information, contact information, account details. Contract necessity Providing and managing your Account. Identity information, contact information, profile information, technical information. Contract necessity Providing and managing your access to Our Site. Technical information, login data, account details. Legitimate interests – ensuring secure and functional operation. Personalising and tailoring your experience on Our Site. Profile information, usage data, technical information, analytics data. Legitimate interests – improving usability and user experience. Administering Our Site. Technical information, analytics data, usage logs. Legitimate interests – monitoring and improving performance. Administering Our business. Identity information, contact information, subscription information, transaction records. Legitimate interests – efficient internal administration. Supplying Our services to you. Identity info, contact info, breeding-related data, subscription details. Contract necessity Managing payments for Our services. Payment info (processed by Stripe), transaction identifiers. Contract necessity Personalising and tailoring Our services. Profile info, breeding data, usage history, analytics data. Legitimate interests – user-specific improvements. We will only use your personal data for the purpose(s) for which it was originally collected unless we reasonably believe that another purpose is compatible with that or those original purpose(s) and need to use your personal data for that purpose. If we do use your personal data in this way and you wish Us to explain how the new purpose is compatible with the original, please contact Us using the details in Part 15.
If we need to use your personal data for a purpose that is unrelated to, or incompatible with, the purpose(s) for which it was originally collected, we will inform you and explain the legal basis which allows Us to do so.
In some circumstances, where permitted or required by law, we may process your personal data without your knowledge or consent. This will only be done within the bounds of the Data Protection Legislation and your legal rights.
How Long Will You Keep My Personal Data?
we will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):
Type of Data How Long We Keep It Identity Information (name, title). Kept for as long as the Account is active. Deleted within 12 months of Account closure unless required for legal or regulatory reasons. Contact Information (address, email address, telephone number). Retained for the duration of the Account, then held for up to 12 months after closure for audit and security purposes. Business Information (business name, job title, profession, facility details). Retained while the Account is active and up to 12 months after closure unless legal obligations require longer storage. Payment Information (card details processed by Stripe, transaction records). We do not store card details. Transaction and invoice records are kept for 6 years to comply with HMRC requirements. Profile Information (preferences, login details, usage history, subscription settings). Stored while the Account is active. Deleted within 12 months of Account closure. Technical Information (IP address, browser type/version, operating system, device data, analytics logs). Retained for up to 12 months, after which it is anonymised or deleted unless required for security investigations. Breeding-related Data (bird profiles, records, documents). Retained while the Account is active. Deleted within 12 months after Account closure unless retention is required for compliance. How and Where Do You Store or Transfer My Personal Data?
we will only store your personal data in the UK. This means that it will be fully protected under the Data Protection Legislation.
The security of your personal data is essential to Us, and to protect your data, we take a number of important measures, including the following:
- limiting access to your personal data to those employees, agents, contractors, and other third parties with a legitimate need to know and ensuring that they are subject to duties of confidentiality;
- procedures for dealing with data breaches (the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your personal data) including notifying you and/or the Information Commissioner’s Office where we are legally required to do so;
Do You Share My Personal Data?
we will not share any of your personal data with any third parties for any purposes, subject to the following exceptions.
If we sell, transfer, or merge parts of Our business or assets, your personal data may be transferred to a third party. Any new owner of Our business may continue to use your personal data in the same way(s) that we have used it, as specified in this Privacy Policy.
In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.
How Can I Control My Personal Data?
In addition to your rights under the Data Protection Legislation, set out in Part 5, when you submit personal data via Our Site, you may be given options to restrict Our use of your personal data. In particular, we aim to give you strong controls on Our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from Us which you may do by unsubscribing using the links provided in Our emails).
You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.
Can I Withhold Information?
You may access certain areas of Our Site without providing any personal data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.
You may restrict Our use of Cookies. For more information, see Part 14 and Our Cookie Policy here.
How Can I Access My Personal Data?
If you want to know what personal data we have about you, you can ask Us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.
All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 15.
There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover Our administrative costs in responding.
We will respond to your subject access request within one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of Our progress.
How Do You Use Cookies?
Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by Us and are used only by Us. we use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our services. By using Our Site you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than Us. For more details, please refer to Our Cookie Policy here.
How Do I Contact You?
To contact Us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details:
Email address: contact@avigenus.com
Changes to this Privacy Policy
We may review and update this Privacy Policy from time to time to ensure continued compliance with the law and best practice. This may be necessary, for example, if the law changes, or if we change Our business in a way that affects personal data protection.
Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. we recommend that you check this page regularly to keep up-to-date. This Privacy Policy was last updated on 12/03/2026.